You’ve evolved. Now it’s time for your brand to reflect who you truly are.
A premium, one-to-one experience to rediscover your direction, refine your message, and shape a brand identity that feels totally you-shaped in every way.
You’ve grown — but your brand hasn’t kept up.
You’ve changed. Your work has deepened. Your focus has shifted.
But your brand? It still looks, sounds, and feels like a past version of you.
That disconnect causes:
✔ Second-guessing every post
✔ Feeling out of sync with your website or visuals
✔ Holding back, unsure how to express what you do now
✔ A lack of confidence when people land on your page
This isn’t about starting over. It’s about bringing your brand into alignment with who you are today.
The You-Shaped Brand Playbook is a high-touch, strategic brand experience designed for thoughtful founders, creatives, and service providers who are ready for their next chapter — and want a brand that reflects it.
This isn’t a quick logo tweak. It’s a personal deep dive with an experienced brand strategist who’ll listen, reflect, guide, and shape your insights into a cohesive, clear, and inspiring brand identity.
Here's how it works:
Pre-session discovery
You’ll complete a deep-dive questionnaire that explores your values, vision, style, and direction.
Clarity and strategy call (90 mins)
We’ll meet on Zoom to refine the insights, uncover your brand themes, and define the feel and focus of your brand.
Brand Playbook creation
I’ll distill everything into a beautiful, strategic brand book that’s visually rich, emotionally resonant, and packed with personality, including your tone of voice, colours, style, positioning, and more.
Final edits and polish
You’ll review your book, request tweaks, and we’ll make sure it feels 100% you.
Delivered to you
You’ll receive both a digital copy and a printed version to keep, reference, and build from. This is your foundation for content, design, marketing, and future growth.
We’ll create a brand that feels like home — true to you and built for growth.
You’ll walk away with:
✔ A clear understanding of your evolved brand identity
✔ Brand voice, tone, keywords, and language that feels natural
✔ Colour palette, mood board, and visual style references
✔ Your values, audience lens, and unique point of view
✔ A beautifully designed, feel-good document you’ll be proud to share
✔ Focus and confidence to update your website, content, and visuals
Your brand playbook becomes the anchor that keeps everything consistent and totally you-shaped.
Let’s create your playbook
The full You-Shaped Brand Playbook experience costs £1,250 + VAT (£1,500 total).
This includes everything from our pre-call questionnaire to your custom-designed printed and digital brand book. All tailored and beautifully designed to reflect the business you’re ready to grow into.
want to chat things through?
You’re in a season of change – there’s a shift, a pivot, a quiet call to evolve.
And if you’re honest, you’ve felt it for a while.
Maybe your brand fit when you first started, but now it feels outgrown.
Maybe you’ve been too busy to pause and reimagine anything different.
Or maybe you’re quietly waiting for ‘the right moment.’
I’d suggest that if you’re here, then hhis is the moment. Honestly, we have to ask ourselves ‘what are we waiting for?’
If you want next year to look and feel different, more aligned, more confident, more you, then the shift starts now. Not with another course or template... but with clarity. With intention. With something solid to stand on.
Let’s build the brand that reflects who you are now — and where you're going next.
why now?
“For the first time in my life, I’m happy to follow the rules – because I wrote them!”
This isn’t just a brand guide. It’s a clarity tool, a confidence boost, and a creative north star — all rolled into one.
This is a powerful fit if:
✔ You’ve evolved, butyour brand no longer reflects who you are
✔ You’re ready for something deeper than a quick logo refresh
✔ You’re building a business for your next phase of growth, not just your next post
✔ You value clarity, creativity, and being true to yourself
It’s not quite right if you’re at the very beginning of your business and don’t yet know your direction, or if you’re looking for help writing sales pages or launching funnels — this is about deep brand clarity and creative direction, not conversion-focused copy.
“'I’ve delayed being out, loud and proud as a small business owner because I felt a bit of a fraud. But with your help I’ve realised just how amazing it is to help people and that’s what I like doing best! Isn’t that supposed to be the perfect business?! I can’t thank you enough for all your support and guidance.’”
Jane Robinson | Functional Movement Personal Trainer and Sports Massage
Hi, I’m Lucy
I’ve been supporting brands for over 20 years, and what I really love most is helping women navigate the identity dip — and rejuvenation — that often comes in our 40s and 50s. I’ll help you rediscover who you are and shape a business that feels like you again.
If you’ve felt the shift, in life, in priorities, in how you want to show up, you’re not alone. The You-Shaped Brand Playbook is about capturing that next version of you. The one that feels more aligned, more free, and more true.
Because branding isn’t just about logos and colours.
It’s about discovering who you are, what you love, and how to share your magic with the world.
Your brand has the power to work for you , saving time, attracting the right clients, and making your decisions feel easier, lighter and more intentional.
Are you ready to step into your next phase of growth?
Coming Soon:
The You-Shaped Brand Playbook (Hybrid Edition)
All the clarity. All the creativity. And all the confidence… with community!
If you’d love to shape your brand but prefer a more self-paced or affordable option, I’m working on a hybrid version of this experience. It’s perfect if you want the creativity and guidance but don’t need the 1:1 deep dive.
This lighter-touch version of my signature 1:1 experience is coming soon. Join the waitlist to be the first to know when doors open (and get a cheeky early bird bonus too).
Want to be the first to know when that launches?
Simply complete the short form and I’ll add you to the list!