Design services

supporting businesses, consultants and agencies with creative design for print and digital distribution

30 years of design precision with creative connection.

I’m a Senior Creative and Design Strategist with three decades of experience navigating the space where strategic creativity meets compelling visual storytelling.

In a world of fragmented trends and brand noise, I specialise in finding the Golden Thread that connects brands with their vision and their audiences too. My approach is rooted in the belief that great design isn't just a pretty veneer, it’s the architectural system upon which creative intention can truly perform.

I don't just help brands function. I help them dazzle.

Let’s work together

  • White-label Design: I can work under your brand to support your clients.

  • Strategic Overflow: I can step in when your design team is at capacity.

  • Technical Toolkit

    • Adobe Creative Suite:
      InDesign, Illustrator, Photoshop

    • Digital/Web:
      Canva, Squarespace, Wix, ProcessWire

    • Communication:
      Mailchimp, Funnel Sketchers (GHL)

Industry Experience

Public Sector

In association with professional communication consultants, I have established trusted working partnerships to create a variety of projects and deliverables for clients in local authority and healthcare organisations.

Charities

I have worked with both local and national charities on a range of campaign and project types, and understanding the needs and challenges of specific stakeholder audiences is crucial in creating designs that perform effectively within specific time, budgetry and regulatory requirements.

Local Businesses

Supporting independent and family run companies, I love to champion people who ARE their business with creative design solutions to help them share their magic with the world. As the design world continues to evolve, I can create 'done for you’ designs in Adobe Creative Cloud or ‘done with you’ designs in Canva for clients to take forward into their business.

Publishing

With a heritage in magazine publishing, I’ve designed magazines for global, national, local and consumer titles and I still thrive in the environment of anything that gets printed. Give me tech spec, a flatplan, bleed and crop marks and I’m a happy girl!

Want to discuss a design project?

Let's chat

What I bring to your Studio:

  • Expertise: 30 years of muscle memory across brand identity, editorial layout and digital architecture. I understand the ‘how’ as deeply as the ‘why’.

  • Pink Pen Approach: I have a knack for untangling complex briefs and distilling them into impactful, high-definition outcomes.

  • Safe Pair of Hands: With an extended career in agency life, I know how to talk to clients, how to lead a creative project on time and on budget, and exactly how to prep a file so it never fails.

Whether I’m creating a bespoke website or defining a brand from the ground up, my goal is always the same: creative connection. I strip away the noise so the strategy and the soul of the business can dance together.

I don't just help brands function. I help them dazzle.

"Lucy is a delight to work with and always brings fresh ideas. Her ability to accurately interpret a brief is invaluable, and her collaborative approach, high quality of work and attention to detail are consistent regardless of the size of the project."

CATHERINE MARTIN COMMUNICATIONS

Intentional design for creative connection, including:

  • Brand creation and development

  • Creating assets within established brand guidelines

  • Advertising and promotion displays

  • Stakeholder and public awareness campaigns

  • Promotional literature and leaflets

  • Annual reports, magazines and multi-page documents

  • Infographics and visual communications

  • Exhibition graphics and merchandise

Client testimonials

  • "I have worked with RMG on a diverse range of projects. She is a delight to work with and always brings fresh ideas. Lucy’s ability to accurately interpret a brief is invaluable. She is generous in the range of concepts she puts forward and always willing to try new suggestions. Lucy’s collaborative approach, high quality of work and attention to detail are consistent regardless of the size of the project. I have no hesitation in recommending Lucy."

    Catherine Martin | Catherine Martin Communications

  • “Working with Lucy was a great decision for us. From day one, Lucy listened, and very quickly understood us, our company culture and future goals. She has been fundamental in successfully building our brand. Lucy is both analytical and naturally creative, and working with her is an extremely positive experience.”

    Bower Willis Designs

  • “Having worked with local and global creative, branding and marketing agencies all over the world over more than 20 years, I was confident that I knew what I wanted. The difficulty was finding that right outfit who could use my brand assets and deploy them on items such as business cards and my company website. RMG Creative approached our collaboration with exceptional proactivity, professionalism and punctuality. I felt guided, supported and heard at all times. The results speak for themselves. 100% satisfaction, and that’s from a position of high expectations. Thank you Lucy and RMG Creative.”

    Ioana Jago | IVENTUM Limited

  • "Contacting RMG Creative has been an excellent decision for us. Lucy really ‘got’ where we were coming from as independent family funeral directors and understands for us how important it is that our brand and marketing is sensitive and has the right ‘tone’.  Her knowledge has enabled us to maximise advertising opportunities to ensure they have the most impact possible. She is friendly and easy to work with, her creativeness and high standards have created our new ‘look’ and website which often receive compliments from our clients. We thoroughly recommend RMG Creative."

    Rachel and George Locke, R Locke and Son

  • “For the first few years of running our architectural practice I was managing the advertising and marketing by myself and I became increasingly aware we needed professional help. After speaking with a number of marketing consultants I felt no one really understood what I wanted to achieve. Upon my first meeting with RMG, I instantly felt this problem had been resolved. Lucy is always keen to understand issues unique to architecture, so we can work collaboratively to promote Stolwood Architects. I would not hesitate in recommending her to work alongside any business - big or small.”

    Emma Stolwood | Stolwood Architects LLP

  • “Lucy has done some amazing work for our shop including brochure design, email newsletters and magazine articles. A fabulous creative and inspiring lady!”

    Louise Harvey | The Richard Harvey Collection

  • “Working with RMG was a joy. From our first meeting, Lucy took the time to really understand me, my business and what I wanted to achieve. She guided me to make sure my aspirations were realised – and bettered! The whole process was extremely positive with a fast turnaround, plenty of aftercare and great value for money. Can’t recommend her enough”.

    Mary Keeley | Mary Keeley Consultancy

  • Ne"Working with Lucy has been productive, fun and very easy. She listened, asked very relevant questions and I sensed she had a very good idea of what was required from the get go. Her translation of my vision was spot on, she afforded me time  to run through several thought processes around my current design image and how it could translate in different formats. She intuitively then presented me with a couple of new concepts based on our conversation and nailed it! She was very helpful in talking to others with regards the technical side of the design and all in all was a pleasure to work with. Lucy made me feel confident that she could deliver what I needed, in the past I haven’t felt this level of confidence and trust with other designers. I recommend her services and will use them again in the future when the time is right."w List Item

    LOUISE BEDGEN, TRUESOUL ACADEMY