Brand strategy and creative support for people who ARE their business

It’s personal because it’s yours.

Whether you’re an artist, an accountant, a copywriter, a nutritionist or a website developer, you aren’t just ‘running a business’. You ARE the business. And when your branding feels off, or like a DIY version of someone else’s success, it doesn't just hurt your sales, it hurts your confidence and it stops you from growing.

You’re likely doing it all solo – spinning plates and trying to be the CEO, the do-er and the marketing department all at once. I’m here to be your second pair of eyes to help you find the magic you’re too close to see (and when we do, you’ll know it was there all along!).

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You’re already got the talent, the ideas, the passion….

It’s time to get your business out whirring-mode (aka your head) and into the world. Confidently, consistently and in a way that is unequivocably YOU.

Because designing for your business (your website, logo, flyers, endless social media posts…) is hard when you’re so close to it, and can leave you feeling stuck, overwhelmed, or settling for ‘that’ll do’.

Being creative doesn’t mean you want to spend hours in Canva, choosing fonts, or Googling ‘how to make my brand look professional.’ It’s exhausting and it takes you away from the thing you love most: creating for your clients.

Having clarity in how your brand looks, sounds and feels will solve many of the decisions you make every day in your business.

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Stand out for the
right reasons
with a brand to match the quality of your work

Save hours
less Canva chaos, more time creating what you love

Connect with customers
designs that tell your story and invite people in

Feel confident
no more second guessing decisions or cringing when someone asks for your website

Want to get started?

Let’s get clear on your brand and map out your next move with 90 minutes of positive rethinking (aka a Pink Pen session).

Yes - tell me more!

Because ‘professional’ doesn’t mean boring

I’ll help you clarify your brand, design beautiful visuals, and create marketing materials that actually work so your business feels professional, cohesive, confident and unmistakably you.

Three stages to building a brand that finally feels like you.

  • Before we talk about logos, colours or fonts, we have to talk about why you started '*all this* in the first place. What was that seed of an idea that grew into the mighty message you’re here to share?

    If you offer multiple services, we’ll understand the Golden Thread that connects them all to make your business easier to explain.

    And if you sell services, we’ll ‘package’ them to make it simpler for customers to say ‘yes’ to buying.

    • What you do is usually deeper than the service you provide.

    • Who it’s for to focus on the people who totally ‘get you’ and will want to buy everything you sell.

    • Why is matters is fundamental to helping you talk about it with total authority.

  • Once we’ve done the thinking, we get to do the making. The ‘Golden Thread’ that links everyting you do is woven through your business as a visual language that does the heavy lifting for you. I don't just give you a logo and leave you to it, we’ll build a toolkit that feels like a carefully curated capsule wardrobe, so you can pull the perfect look for any occasion – no more slinking on the sidelines, you’ll be proudly taking centre stage.

    • Visual Identity: Logos and marks that tell your story at a glance.

    • Digital Presence: A website that actually works and digital designs you’ll be excited to start using straight away.

    • The Essentials: Business cards, slide decks, letterheads and a core design style for every touchpoint of your business.

  • This is where your brand stops being an idea and becomes something people can touch, hold and experience. It’s about being consistent so your magic is unmistakable.

    • Tactile Marketing: Beautifully designed leaflets, packaging that feels like a gift and event literature that people don't want to throw away.

    • Consistent Presence: Ensuring your brand looks, sounds, and feels the same across your social media, your inbox and when they meet you in person.

    • The Handover: Giving you the confidence (and the files!) to consistently show up and share what you do.

The Result? Creative Clarity.

When you Define, Design, and Deliver your brand with intention, the ‘whirring’ stops and you start sharing your work with the world because you know (finally) that it represents exactly who you are.

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I can also help you create:

Branding that reflects you
Your work is unique and your brand deserves to be too. Together, we’ll clarify your style, plot your story and create a brand connects people instantly with what you stand for and why your work matters.

Design for print and packaging
From product labels to business cards, from workshop flyers to packaging that wows your customers, I’ll make sure your visuals reflect the quality of your work and leave a lasting impression.

Marketing materials that sell without feeling salesy
Need social media templates, newsletters or event materials? I create visuals and messaging that make your marketing simple, stylish and consistent so you can spend more time making and less time stressing.

Strategic support you can actually use
You don’t need more jargon, tools, or complicated systems. I’ll guide you with practical, creative strategies to grow your business in a way that feels natural and manageable.

Choose your preferred way of working:

  • Ready-to-use designs you can personalise

  • Done-for-you and print-ready design services

  • Flexible add-ons as you need them

YES - let's chat!

“Lucy has done some amazing work for our shop including brochure design, email newsletters and magazine articles.
A fabulously creative and inspiring lady!”

LOUISE HARVEY | THE RICHARD HARVEY COLLECTION