Colour is fundamental to our lives; it can determine our moods, dictate our choices and have a powerful yet totally subconscious effect on our emotions and behaviour. Colour psychology is a critical element of any design process, pivotal to the success of a product and how it is received by an audience.
Here’s a handy run down of colour and the way it makes us feel and respond to design.
Red - Physical
> Used in clearance sales
Energetic, active, passionate, intense.
Orange - Physical and emotional
> Used for strong call to action
Creative, productive, optimistic, enthusiastic.
Yellow - Emotional
> Used in shops and signs
Youthful, fun, optimistic, cheerful.
Green - Balance
> Used for health and nature
Growth, luck, harmony, balance.
Blue - Intellectual
> Used in travel and finance
Tranquility, sincerity, honesty, escapism.
Purple - Spiritual
> Used in beauty and luxury
Loyalty, wealth, opulence, meditation.
Black - Authority
> Used for direct action
Power, elegance, authority, strength.
White - Simplicity
> Used medical and charity
Innocence, purity, cleanliness, safety.